Nielsen More for Android

Quick summary

Nielsen More is a free Android application that collects data about how people use apps and browse the internet to support market research. Participants can earn rewards for taking part while contributing insights into digital usage patterns.

Enrollment and access

To use the app you must complete an enrollment form. Full functionality is typically reserved for individuals who were invited to join or who finish the registration process; casual download alone may not unlock all participant features.

Key functions

• A panelist dashboard that lets participants review their reward balance and monitor account activity.
• Background syncing services that keep the app connected to Nielsen’s servers so data is uploaded reliably.
• Optional Accessibility-based monitoring (enabled only with user permission) to observe app and web interactions.
• Automatic anonymization and aggregation of collected information to protect individual identities while supplying research data.

How your information is handled

Collected usage data is processed to remove personally identifying details and combined with other participants’ information before analysis. The app requires explicit consent for any permissions used to observe device activity, and data handling is designed to provide researchers with trends rather than individual profiles.

Device behavior and permissions

Nielsen More runs persistent background processes to maintain continuous data synchronization. When necessary it requests Accessibility permissions to more accurately capture on-screen interactions, but those features are optional and activated only after you agree.

Managing rewards and participation

The application includes tools for participants to track earnings, view participation history, and manage account settings. These features make it easy to monitor progress and understand what actions contribute toward rewards.

Other app option

If you’re exploring alternatives, consider Nielsen’s other mobile offering, Nielsen Mobile, which is also free and aimed at collecting similar types of usage data for market research.