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What Loftie Does
Loftie, from Loftie Inc., is a free lifestyle and wellness app for iPhone users that helps people wind down, rest, and wake gently. The company combines thoughtful product design with a technology approach that encourages intentional, restorative habits rather than constant stimulation.
Nighttime support and relaxation tools
Loftie includes several features aimed at improving sleep quality and nighttime routines:
- Customizable alarm behaviors with soft wake sounds and tailored morning settings.
- Guided relaxation practices and breathing exercises to help you calm down before bed.
- Immersive ambient sound environments and soundscapes designed to mask distractions and promote sleep.
- Step-by-step meditation sessions and sleep-focused narration for settling the mind.
Morning routines and wake-up options
The app offers a variety of alarm choices so mornings feel less jarring. You can pick from subtle wake tones, adjust alarm parameters to fit your schedule, and create a more peaceful start to the day.
Design and recognition
Loftie places a strong emphasis on clean, attractive design that looks at home on a nightstand. Its blend of form and function has earned industry praise, including awards and mentions from outlets such as Real Simple (Sleep Awards, 2021 & 2022), Women’s Health (Healthy Sleep Awards, 2021), Fast Company (Home Innovation), and The New York Times Wirecutter (Best Alarm Clocks).
Availability and alternatives
The app is available at no cost on iPhone. If you’re exploring other options, a free alternative to consider is Sundown Festival.
Technical
- iPhone
- Free
