Overview

ActiveCampaign combines customer relationship management with sales automation to help you run marketing and sales from one place. In seconds you can link your account to the mobile apps and services you already use for email, marketing and sales, allowing workflows to start communicating immediately.

Core capabilities

  • Automate personalized and context-aware marketing communications.
  • Generate and manage sales opportunities from prospects to closed deals.
  • Locate and engage potential customers across channels.
  • Prioritise, nurture and score leads so your team focuses on the best opportunities.
  • Add searchable tags and notes to contacts for faster lookups and clearer context.

Lead and deal management

The app tracks each lead’s progress through your pipeline. When using it you can:

  • See how many opportunities have been created and monitor whether they were won or lost.
  • Attach internal notes and tags to contacts to record important details and improve handoffs.
  • Move prospects through stages, assign follow-ups and close deals from within the app.

Reporting and performance metrics

ActiveCampaign’s analytics show campaign and account performance at a glance. Examples of available metrics include:

  • Number of leads discovered and added to your database.
  • Total emails dispatched during a campaign.
  • Email open rates and which links recipients clicked.
  • Counts of created sales opportunities and their current status.

Subscription requirement

This mobile app integrates with ActiveCampaign, so you must have an active (paid) ActiveCampaign subscription to use it.

Suggested alternative

Try Nacex if you’re looking for a different option — it offers a free tier and can serve as an alternative for some CRM and automation needs.

Technical

Title
ActiveCampaign
Requirements
  • Web App
  • Android
  • iPhone
Language
No language has been specified.
Available languages
License
  • Subscription
Latest update
2026-01-26
Author
Kseniia Savchenko
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