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Tim Oren has a follow-up post that builds on one of his prior posts that
I cited. 
Two camps exist - one relating to symbols and the other to value as
defined by customers. Wasn't that your answer? " With this kind of high
profile reinforcement, many practitioners equate "brand" with words and
symbols. 
, a division of Pepsi Bottling Group, Inc. 
Of course the brand comes first. " With this kind of high profile
reinforcement, many practitioners equate "brand" with words and
symbols. 
There's no question, the executive team at Enron did wrong, and did very
wrong, consistently and constantly lying to shareholders and members of
the company. 
With, apparently, mixed success. 
Smart, professional and all busy making a sound that I can only liken to
the pitter-pat of rain gently falling on a rooftop as everyone earnestly
types notes into their laptops. 
Brands are emotional. 
Smart, professional and all busy making a sound that I can only liken to
the pitter-pat of rain gently falling on a rooftop as everyone earnestly
types notes into their laptops. 
Anderson Cancer Center, Nortel, and Sub-Zero Freezer Company. Wasn't
that your answer? Names are labels on mental file folders that help
people remember information about a product or business. Of course the
brand comes first. , a division of Pepsi Bottling Group, Inc. 
The product or its brand? 
I often perform these numeric exercises or reference work by others
because it can sometimes be hard for people to comprehend how big
numbers are. Formerly Senior Economic Advisor, Agency for Economic
Development, U. 
Additionally, although most of my readers are non-bloggers and
non-technical, things like lack of support for trackback and some other
technical things are not ideal for me. 
There's no question, the executive team at Enron did wrong, and did very
wrong, consistently and constantly lying to shareholders and members of
the company. 
Thanks for tuning in! 
Names are labels on mental file folders that help people remember
information about a product or business. They put people at ease and
seek first to understand before seeking to be understood. 
Thanks for tuning in! 
Brands are the relationships that fill those folders with trust,
respect, loyalty, track records, and willingness to overlook
mistakes. 
The business or its brand? This environment can work out in some
cases. 
Brands must be organically grown. 
 
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