Re: [Erlyaws-list] Yaws on search engines

[Yariv S. <ya...@gm...>]

>
> My point was that if you wish to search for a specific thing using a
> general search engine, perhaps be more specific. My example was not to
> show that Apache's "brand" was diluted by its native american heritage,
> but that if anything the converse was true, the native american tribe is
> "diluted" by the Apache web server's presence on the web (if you want to
> call searching by a single term being "diluted").

I agree. At the same time, I think it's important for a brand to have
positive associations, and that surrounding search results, if they
carry an emotional weight, can affect those associations. I have to
admit that I didn't really know about the disease until I searched for
"yaws" on Google, and now it's hard for me to forget it every time I
think about Yaws. But maybe I'm just too fixated and most people don't
share this experience.

>
> The way to improve a search result for "yaws" is to simply have more
> people talking about yaws the web server than yaws the disease.
> Otherwise you have to search for "yaws web server" to find places where
> the term "yaws" is used in conjunction with talking about a web server,
> just like you have to search for "apache indian" if you want to see
> something for "apache" other than pages and pages of books and links
> about a web server. This is simply how web servers work.

Yes, that's true. The question is, realistically, how long it would
take for Yaws the web server to overshadow most search results for
Yaws the disease.

>
> That said, I did do a regex replace of "yaws" with "sway" for my
> personal server at one time...

I  like "sway"! :)

Best,
Yariv