Virtual Terminals Guide
A virtual terminal is a payment processing system that allows merchants to process payments without having to have physical access to a card reader. This type of technology makes it easier for businesses to accept credit and debit card payments, as well as e-checks, directly from customers’ computers or mobile devices. Virtual terminals enable merchants to accept payments without the need for expensive point-of-sale (POS) hardware like cash registers or traditional credit card terminals.
Virtual terminals are usually accessed online through web browsers. They can also be found in third-party payment processors such as Amazon Payments, PayPal, Stripe, and Authorize.net. Some third-party processors provide their own virtual terminal software that merchants can download and install on their computer or mobile device. Merchants typically log in with their merchant ID and password before accessing the virtual terminal interface where they can manually enter customer information and initiate transactions.
Through virtual terminals, businesses are able to securely accept all major types of credit cards including Visa, MasterCard, American Express, and Discover Card as well as e-checks (electronic checks). Many also offer support for international currencies such as the Euro, Japanese Yen, etc., so that customers from other countries can pay in their local currency if desired. Merchants benefit from lower transaction fees when using virtual terminals compared to traditional POS systems because there’s no additional hardware involved in the process making it cost-effective for merchants particularly those who don't have much sales volume or turnover.
Virtual terminals also provide advanced fraud protection measures to ensure secure payments by detecting suspicious activity such as multiple failures of authentication attempts by a single IP address among other things. With improved security features it has become easier for businesses of all sizes to take advantage of accepting online payments through virtual terminal solutions which has led to an increase in sales conversion rates across many different industries worldwide due to the added convenience that this type of service offers customers when buying goods or services online.
Features Offered by Virtual Terminals
- Payment Processing: Virtual Terminals allow merchants to quickly and securely accept payments from customers in a range of currencies via multiple payment methods, including credit cards, debit cards, Apple Pay, and Google Pay.
- Security: All transactions are protected with advanced encryption technology for maximum data security. Additionally, virtual terminals can be equipped with fraud prevention measures such as 3D Secure and card verification value (CVV).
- Reporting: Merchants can access detailed transaction reports that provide insights into customer spending habits and trends. This helps them make better informed decisions when it comes to pricing or product development.
- Customer Service: Most virtual terminal services offer customer support via phone or email if any issues arise during a transaction.
- Scalability: Virtual terminals allow merchants to grow their businesses at their own pace by allowing them to add new payment methods as needed. They can also take advantage of new technologies such as mobile wallet acceptance for faster checkout times.
Types of Virtual Terminals
- Point-of-Sale (POS) Terminals: These terminals are used at physical stores to accept payments from customers. They typically come with a card reader or chip reader for credit and debit cards, as well as a keypad to enter PINs.
- Web-Based Virtual Terminals: These are web applications that allow merchants to accept payments via a secure online portal. They usually offer features such as recurring billing, invoicing, and reporting.
- Mobile Virtual Terminals: These are mobile applications that enable merchants to securely process in-person payments using a smartphone or tablet device. They often have additional features such as inventory management, customer relationship management (CRM), and loyalty programs.
- Mail Order/Telephone Order (MOTO) Terminals: These terminals allow merchants to accept payments over the phone or by mail order form without the need for physical card swiping. They usually require manual data entry of customer information into the terminal.
- PIN Entry Devices (PEDs): PEDs are special devices used exclusively for processing debit cards with personal identification numbers (PINs). Merchants must have an approved contract with their bank before they can purchase these devices.
- Automated Fuel Dispensers (AFDs): AFDs are special machines used at gas stations and convenience stores that allow customers to pay with their credit or debit card instead of cash. The machine reads the card’s magnetic stripe or chip and authorizes payment quickly and securely.
Advantages Provided by Virtual Terminals
- Improved Customer Experience: Virtual terminals offer customers an easy and streamlined experience from start to finish. This reduces the amount of time customers need to spend entering payment information, reducing or eliminating lines at the cash register and creating a more pleasant atmosphere for shoppers.
- Increased Security: Virtual terminals provide an extra layer of security for both users and businesses conducting digital payments. By using secure payment networks such as SSL/TLS, virtual terminals protect transactions from being intercepted by third parties, which can pose a potential threat to financial information and other sensitive data.
- Reduced Costs: By relying on virtual terminals instead of traditional ones, companies can reduce their overhead costs associated with maintaining physical card readers or paying expensive transaction fees on brick-and-mortar stores. Additionally, virtual terminals can hold multiple credit cards—eliminating the need for multiple card readers—which further cuts down on expenses associated with acquiring and managing hardware.
- Global Reach: With virtual terminals, companies are able to accept payments from anywhere in the world without having to invest in costly international infrastructure or pay expensive international transaction fees. This allows businesses to reach new customer bases and expand their international presence at a fraction of the cost that would be spent establishing physical infrastructure overseas.
- Efficiency: Traditional card readers require users to manually enter payment information each time a purchase is made; however, this is no longer necessary with virtual terminals as customers are able to store multiple cards within one terminal allowing them to quickly check out without having to reenter all their information every time they shop. Additionally, business owners have direct access to their accounts when making purchases via virtual terminal allowing them greater control over spending habits as well as improved oversight of customer data.
Types of Users That Use Virtual Terminals
- Retailers: Retailers use virtual terminals to process payments from their customers. They may also use them for inventory management, customer loyalty programs, and sales reports.
- Restaurants: Restaurants can use virtual terminals to process orders quickly and easily, manage customer loyalty programs, and track payments.
- Service Providers: Service providers such as plumbers or hairdressers can take advantage of the convenience of virtual terminals to accept payment from customers quickly and securely.
- Professional Services: Professionals such as lawyers or doctors may use virtual terminals to securely manage payments from clients and provide detailed invoices.
- Online Businesses: Online businesses often rely on virtual terminals for secure online transactions. E-commerce stores have been using these solutions for years to make sure that customer data is kept safe.
- Charities: Charities may rely on virtual terminals in order to receive donations from supporters online quickly and securely. These solutions make it easy for donors to make one-time or recurring donations with minimal hassle.
- Government Organizations: Government organizations are increasingly relying on virtual terminals in order to receive payment securely and conveniently from constituents who wish to pay taxes or fees online.
How Much Do Virtual Terminals Cost?
The cost of virtual terminals for payments depends on the provider and the services offered. On average, setup fees range from $30 to $400. Monthly fees typically range from $15 to $200, depending on the features included in your plan and the number of transactions you process each month. The most affordable plans typically include a setup fee and limited monthly transaction processing limits, while more expensive plans may include additional features such as fraud protection, higher transaction limits, customer support, marketing tools, or integrations with other software programs. In some cases, providers may also charge additional fees for higher-volume transactions and special payment methods (like ACH). Overall, it is important to compare different options carefully when selecting a virtual terminal provider so that you can make sure you have all the necessary features at the lowest possible cost.
Types of Software That Virtual Terminals Integrate With
Virtual terminals can integrate with a variety of software types, allowing merchants to access and process payments. Common software integrations for virtual terminals include B2B payment platforms, shopping cart applications, payment gateways, invoicing services, accounting software such as Quickbooks, customer relationship management (CRM) platforms, and point-of-sale (POS) systems. These integrations allow users to streamline payment processes by enabling them to capture payments directly from their existing workflow. For example, with an integration between a shopping cart application and a virtual terminal, customers can enter their payment information directly into the checkout page without ever leaving the merchant's website. This makes it easier for customers to complete purchases and helps merchants keep track of transactions more efficiently.
Trends Related to Virtual Terminals
- Increased Security: Virtual terminals offer an extra layer of security when it comes to processing payments. They use a variety of encryption technologies and authentication measures to ensure the security of transactions.
- Flexibility and Mobility: Virtual terminals can be accessed from anywhere, giving users the flexibility to process payments from anywhere with an internet connection. This makes them ideal for businesses that are constantly on the go or have multiple locations.
- Lower Transaction Fees: Since virtual terminals do not require hardware or software investments, they generally carry lower transaction fees than other payment processing solutions.
- Streamlined Processes: By leveraging automation, virtual terminals can streamline payment processes and make them more efficient. This can help improve customer experience and reduce time spent on manual tasks.
- Reduced Risk of Fraud: Virtual terminals offer additional protection against fraud by verifying customer information before authorizing payments. This helps to reduce the risk of fraudulent activity and keep customer data secure.
How To Find the Right Virtual Terminal
Make use of the comparison tools above to organize and sort all of the virtual terminals (for payments) products available.
- Assess Your Needs: Determine what type of payments you plan to accept and how often you’ll be processing payments. Consider factors such as in-person, online, or phone orders and the payment methods you’ll need to support (e.g., credit cards, ACH/direct debit).
- Compare Pricing Plans: Choose a plan that best suits your needs — from single-user plans to enterprise solutions — and compare pricing structures such as setup fees, monthly costs, and transaction fees.
- Review Security Practices: Make sure the provider offers high levels of encryption security to protect your customers’ information and comply with Payment Card Industry (PCI) standards. It’s also important to verify customer service protocols for any security concerns that may arise.
- Research Customer Reviews: Read reviews from other customers who have used the virtual terminal provider so that you can get an idea of their experience using it and any potential issues they faced while using it.
- Test Drive The Virtual Terminal: Look for providers offering free trials so that you can thoroughly test out its features before signing on long-term with them or making any commitments in terms of money or contracts.