Tall Bob is a mobile messaging/engagement platform focused on SMS, MMS, RCS, WhatsApp Business, and mobile landing pages, designed to maximise interaction, conversions, and insights. It offers a suite of products; SMS and MMS messaging; a web-portal for SMS, SMS and MMS gateway APIs; and mobile landing pages to build media-rich, interactive customer journeys. Tall Bob emphasises rich content and engagement tools, including video content, surveys, gamification, augmented reality, and catalogues, to make messages more compelling. It provides real-time analytics, dashboards, and reporting to show the performance of campaigns, detailed journey behaviour per recipient, enabling marketers to see which messages, content, and paths are working, and to segment, export, or feed data into third-party systems. The infrastructure promises reliable delivery, strong uptime, and robust local support, including account management and technical team assistance.