Audience

Supermetrics is built for marketers, analysts, and data-driven teams aiming to streamline their marketing analytics and reporting. It’s ideal for marketing teams, agencies managing multiple clients, and businesses of all sizes looking to consolidate data from platforms like Google Ads and HubSpot. Data analysts and enterprise users benefit from its ability to centralize data in tools like BigQuery, enabling automation, efficiency, and data-driven decision-making.

About Supermetrics

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations.

This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Pricing

Starting Price:
$29 per month
Pricing Details:
Supermetrics offers flexible pricing options tailored to different needs. Data Source Connectors start at ~€35/month per connector, ideal for extracting and consolidating marketing data. Tools like Supermetrics for Google Sheets and Excel, starting at ~€65/month and ~€90/month respectively, automate data imports for streamlined reporting. For real-time dashboards, Supermetrics for Data Studio starts at ~€35/month per connector. Pricing for advanced solutions like BigQuery integrations is customized based on specific requirements.
Free Trial:
Free Trial available.

Integrations

API:
Yes, Supermetrics offers API access

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Company Information

Supermetrics
Founded: 2010
Finland
supermetrics.com

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Webinars
In Person
Videos
Support
Phone Support
Online

Supermetrics Frequently Asked Questions

Q: What kinds of users and organization types does Supermetrics work with?
Q: What languages does Supermetrics support in their product?
Q: What kind of support options does Supermetrics offer?
Q: What other applications or services does Supermetrics integrate with?
Q: Does Supermetrics have an API?
Q: What type of training does Supermetrics provide?
Q: Does Supermetrics offer a free trial?
Q: How much does Supermetrics cost?
Q: What pricing for support is available for Supermetrics?
Q: What pricing for training is available for Supermetrics?

Supermetrics Product Features

Business Intelligence

Ad Hoc Reports Supported
Benchmarking Supported
Budgeting & Forecasting Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Performance Metrics Supported
Visual Analytics Supported
Natural Language Generation (NLG) Not Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Not Supported
Trend / Problem Indicators Not Supported

Data Analysis

Data Visualization Supported
Data Discovery Not Supported
High Volume Processing Not Supported
Predictive Analytics Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Not Supported
Text Analytics Not Supported

Data Management

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Supported
Data Security Supported
Data Quality Control Not Supported
Information Governance Not Supported
Master Data Management Not Supported
Match & Merge Not Supported

Data Visualization

Analytics Supported
Dashboard Creation Supported
Filtered Views Supported
Content Management Not Supported
OLAP Not Supported
Relational Display Not Supported
Simulation Models Not Supported
Visual Discovery Not Supported

ETL

Data Analysis Supported
Data Filtering Supported
Data Quality Control Not Supported
Job Scheduling Not Supported
Match & Merge Not Supported
Metadata Management Not Supported
Non-Relational Transformations Not Supported
Version Control Not Supported

Marketing Analytics

Channel Attribution Supported
Dashboard Supported
Performance Metrics Supported
Social Media Metrics Supported
Website Analytics Supported
A/B Testing Not Supported
Campaign Management Not Supported
Customer Journey Mapping Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported

Reporting

Customizable Dashboard Supported
Data Source Connectors Supported
Drill Down Supported
Forecasting Supported
Marketing Reports Supported
Report Export Supported
Sales Reports Supported
Scheduled / Automated Reports Supported
Drag & Drop Not Supported
Email Reports Not Supported
Financial Reports Not Supported
OLAP Not Supported