simplify.art

Utilized by more than 1400 independent art and consignment retailers worldwide, Masterpiece art gallery software and website solutions have been designed to specifically meet the needs of your business. The art and consignment industry have very unique and challenging requirements. We have been listening to our customers and continually investing in our software and website solutions in order to deliver for you. Our goal is to increase the operating efficiency and simplify processes to give gallery owners, consignment businesses and artists the freedom to focus on creativity and business… not paperwork. The results speak for themselves… our clients are more successful because they use Masterpiece. While a huge number of galleries and artists have gone out of business since the 2008 Recession, our client base has grown. With the combination of good business plans and the powerful management and marketing tools delivered by Masterpiece, many of our customers have, indeed THRIVED!

Primer is an art database and client relationship manager (CRM) designed for galleries, artists and art collections to easily store and access artwork, contacts, transactions, and exhibitions. What makes Primer’s inventory particularly special? It provides a clear history of the work including anyone who has interacted with or even just reacted to the work. Seeing who did or almost did buy an artwork may suggest what to offer in the future. The Contacts section is more than just a Rolodex. It is a valuable bank of clients and potential clients waiting to become your next sale. The most successful dealers and artists are proactive. They expand their clients’ horizons and surprise them by predicting their next favorite artist or artwork. Highly effective professionals use Primer’s layouts, tools, and searches to leverage contact data into actionable insights for better business gains. Successfully conduct previews, offers, sales, consignments, and more.