Audience
Companies searching for a solution to manage and improve their operations with an end-to-end trade promotion management solution
About mPromo
In today's fast-paced business environment, your sales team needs to be well-equipped to access information at their fingertips to make critical business decisions on the go. Mobilizing trade promotion management (TPM) by allowing access to customer relationship management (CRM) systems accelerates decision-making, increases productivity and enhances customer service. mPromo (Mobile Trade Promotion Management) is a SAP Mobile Platform-based solution that empowers the field personnel with tools to plan, execute and track trade promotion events effectively. The power of mobility provides the ability to make instant decisions to plan and negotiate promotion events with customers. mPromo is also capable of executing what-if analysis, tracking promotion compliance, and sending feedback to management. Promotion negotiations happen between the supplier sales team and retail outlet representatives with outdated or irrelevant data.