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Dominate sales and service in the showroom and online, by tapping into multiple data sources beyond the DMS. Activator consolidates your marketing efforts into a single solution that optimizes, automates, and manages your sales and service for the entire customer lifecycle. Don’t just find customers, create loyal valued customers that stay with you for a lifetime. Whether you’re on the sales or service side of the dealership, Activator’s multi-channel solution refines leads using smart technology and automation to help you capitalize on timely opportunities. Increase engagement and customer loyalty with hyper-targeted marketing campaigns, maximizing your dealership's revenue and retention. MarketActivator creates a predictable, incremental, and long-term solution for your marketing efforts through automation and optimization, targeting both sales and service. Create hand-raisers and lifetime values by leveraging smart data and social distance marketing across multiple channels.

CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between. Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform. Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs. With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.