Audience
Businesses requiring a data management platform to collect, integrate, manage, analyze and activate data offline and online and measures the impact to sales
About Zipline DMP
A truly global DMP, Zipline collects, integrates, manages, analyzes and activates data offline and online and measures the impact to sales. Zipline offers world-wide connectivity across all leading digital platforms (DSP, SSP, Ad-Networks, etc.) and on-boards data to create digital audiences. While others may claim they on-board customer data, they typically outsource this function. In addition, Zipline can create and distribute audiences across channels and media, including postal, email, television and social media such as Facebook and Twitter. Zipline also provides audience discovery, extension, activation and measurement with singular benefits such as centralized closed loop analysis (not outsourced) and the ability to measure lift in actual sales – not just clicks — providing a CMO-level view to return-on-ad-spend analyses.
TransUnion TruEmpower
TransUnion TruEmpower enables your organization to connect, enrich, and control all available identity data from a single source of truth. An intelligent connection across first-, second-, and third-party data combining addressable media signal, with consumer attributes, and behaviors. This centralized repository of identity data empowers marketers to build smarter audiences, deliver more relevant experiences, and produce more meaningful measurement to continuously refine strategy, execution, and performance.
TransUnion TruEmpower understands the importance of maintaining control and ownership over your data. The IDMP provides access to raw event-level identity data directly in your organization’s data science environment. This identity extract provides the flexibility to commingle household and individual identity with additional data sources to uncover deeper insights and discover new opportunities.
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Oracle BlueKai
Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels. Discover new audiences or expand your target audience during campaign planning to improve campaign performance. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.
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1plusX
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
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Lotame
What is Lotame Spherical Platform?
Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation.
• Actionable Customer Intelligence
• Data Informed Audiences
• Identity Powered Activation
Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.
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Company Information
Zipline
United States
www.kbmg.com/products/zipline/
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Product Details
Platforms Supported
SaaS
Training
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