Audience
Developers looking for a third-party management platform that helps them boost their SEO rankings
About Zaraz
Zaraz allows most tools to send their information through the Zaraz backend, replacing multiple network requests with a single request. The request is then adjusted to the tool data structure and forwarded to their server without running any scripts on the user's browser at all. Zaraz replaces heavy third-party widgets with a lighter-weight version that loads first so that the full-featured tool loads only when the browser reaches interactivity or upon user interaction. Zaraz delays loading of specific tools until after the website reaches interactivity so they won’t compete with the website for the same resources. To ensure data collection is working properly, Zaraz prebuilds the necessary outgoing requests and fires them if the page was closed before the delay window finished. For session recording tools, Zaraz creates one bundled script by prefetching required assets, saving the browser from making hundreds of separate HTTP requests.