Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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PressArea
PressArea is a secure online digital asset management (DAM) and press centre platform for marketing and PR departments. Tools include press release creation and distribution (online+email), image, video and document asset distribution, press enquiry systems, bulk WeTransfer-like file sends, lines-to-take, social media integration, multi-language, and registered-users-only downloads.
PressArea has a built-in crisis management dark site solution which can be implemented in less than 90 seconds. The solution is built using 100% proprietary software, and has the option of either a templated solution or a full-bespoke corporate website solution, including multi-lingual sites (including Arabic) and including stock information, RNS feeds and stock tickers.
PressArea is used by John Lewis/Waitrose, British Airways, Heathrow Airport, Marriott Europe and the International Tennis Foundation to power their press centres.
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