Audience
Marketing teams, growth leads, and solo founders in need of a solution to get insights to detect anomalies and track trends without manual analysis
About WebTrafficWatch
WebTrafficWatch is a lightweight analytics layer that connects directly to your Google Analytics 4 and Search Console data to deliver automatic weekly insights without requiring manual analysis. Once connected, it tracks key metrics such as users, sessions, conversions, events, clicks, impressions, click-through rates, and positions. Each week, it applies a custom linear model to your historic data, compares the last seven days to expected values, and flags significant deviations to highlight unusual trends. Its statistical engine accounts for weekday versus weekend patterns, cleaning data by removing outliers like viral launch spikes to avoid skewed results and provide a more accurate view of underlying performance. Reports are generated in plain English, making insights accessible to everyone on your team, while still offering full technical details such as regression equations, R² values, and confidence intervals for data experts.
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