Audience
Advanced business intelligence solution purpose-built for the broadcast media industry
About WO Analytics
Media companies struggle to gain actionable insights from complex data siloed across departments and systems. Excessively complicated reporting makes analysis difficult, often leading to lost revenue opportunities. Error-prone spreadsheets hinder the in-depth analysis needed to accurately measure performance and identify growth opportunities, while third-party business intelligence (BI) tools often involve hefty upfront costs. WO Analytics offers two solutions, Enterprise and Cloud, both built specifically for the network, local TV, and radio industries to consolidate all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities.