Audience
AI-driven analytic solution for sales and marketing teams, focusing on the pharma market
About Verix
Verix’s decision engine empowers business professionals, combining human intelligence with AI to leverage a wide variety of customer data – historical, factual, and predictive, to devise winning strategies and scientifically execute them, enabling a personalized approach to customer engagements with exceptional accuracy and explainability at unprecedented time-to-value. Initial Tovana implementations show indications of 20% revenue uplift due to optimized customer engagements as well as stronger establishment of brand market position, measured through increased sales and reduced HCP churn. As Tovana was designed to boost self-reliance, teams enjoy greater productivity and decreased need for 3rd party resources. Empower your sales team with transparency and explainability. Equip sales with insights to engage every HCPs with personalized messaging that answers their exact needs, and delivered at the most opportune time.
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Company Information
Verix
Founded: 2007
United States
www.verix.com
Videos and Screen Captures
Fullpath
Your data is as good as gold – but only if it is properly activated. Fullpath takes the typical Customer Data Platform (CDP) to the next level by adding the experience factor, and layering AI-powered technology on top of your dealership’s unified data layer. This added activation allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty. Consolidate siloed dealership data sources into a single platform that cleans, normalizes, and maintains your data. Layer powerful AI on top of your data to gain deep insight into your shoppers and create personalized customer experiences. Execute personalized marketing campaigns to touch every part of the sales funnel automatically.
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Axtria SalesIQ
Axtria SalesIQ™ is the leading sales planning and operations solution for the global life sciences industry that enables effective and motivated sales teams resulting in higher commercial success. With the sales rep role continually evolving to meet the demands of a complex commercial model, Axtria SalesIQTM empowers them to make intelligent decisions and reach the right customers at the right time with flexibility and agility. Seamlessly convert brand strategy into concrete sales plans through simulation and what-if analysis. Accelerate the launch of any drug or medical device for any therapeutic area with complete flexibility. Move from product-centric to customer-centric omnichannel interactions and engagement. Connect the dots between providers, territories, channels, and incentives. Strengthen decision making by leveraging clean, trusted data, from ingestion to insights.
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Tovana
Tovana is a science-driven methodical approach to connecting data-Science with deep pharma domain knowledge, using advanced Machine Learning (ML) technology to solve the challenges of building and executing a winning HCP engagement strategy, in a continuous, optimal manner. Experience a noticeable boost in growth through streamlining your Go-to-Market strategy, by combining human knowledge with easy-to-use AI/ML technology to bridge the infamous gap between strategy and execution. Tovana promotes self-reliance, removing the dependency on third parties to manage your own strategy execution and giving you full control to quickly calibrate and course correct. Tovana provides you full control over your business, free from the nagging dependency on 3rd parties to generate, scrutinize, and adjust strategic processes such as targeting & segmentation, sales forecasting, and campaign management.
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Hightouch
Your data warehouse is your source of truth for customer data. Hightouch syncs this data to the tools that your business teams rely on. Serve your sales, marketing, and customer success teams a 360˚ view of the customer in the tools they rely on. Eliminate tedious data requests. Hightouch operationalizes your data warehouse to turn analytics into action. Drive growth with better data. Run personalized campaigns across all email, push, and ads. Iterate without asking for engineering favors. Increase revenue with better data. Target leads using custom PQL and MQL models. Sync a single view of the customer to your CRM. Prevent churn with better data. Build a 360° customer view in your CS CRMs. Use customer data proactively identify “at risk” customers. Your data warehouse has all your data. Why stop at analytics? Hightouch operationalizes your data warehouse by empowering you to sync data to any SaaS tool with just SQL.
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