Upwave Integrations

tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels.