Trendalytics

Amadeus Demand360 is a premier business intelligence solution that offers hoteliers unmatched access to forward-looking, on-the-books market data, enabling them to make data-driven decisions that maximize occupancy and revenue. Unlike traditional tools that rely solely on historical data, Demand360 provides real-time insights into future demand trends, allowing hotels to anticipate market shifts and adjust their pricing and sales strategies proactively. It gathers comprehensive data from a wide network of participating hotels, online travel agencies, global distribution systems, and brand.com bookings, creating a robust and accurate view of market demand. With Demand360, hotels can benchmark their performance against competitors, analyze booking pace, and identify peak demand periods well in advance. Its intuitive dashboards present key data points such as occupancy forecasts, rate trends, and market share in a clear and actionable format.

Trendscope brings the earliest, most accurate trend predictions to your innovation process. By analyzing millions of real-time online consumer conversations, it evaluates, ranks, and predicts every category trend by its future growth potential, helping you determine which trends will matter most to your consumers. Its output enables companies to make faster and smarter innovation decisions that ultimately help them get to market first. Deep-dive intelligence about every trend in your category is at your fingertips. Proprietary NLP (Natural Language Processing) topic expansion tools find every trend that is being talked about by consumers online meaning no more blind spots. TPV (Trend Prediction Value) is a scientific metric that accurately predicts a trend’s future importance. It identifies white-space opportunities through data-driven foresight to put your research ahead of any traditional trend and ethnography studies.