Audience
Companies that want to connect, enrich, and control all available identity data from a single source of truth
About TransUnion TruEmpower
TransUnion TruEmpower enables your organization to connect, enrich, and control all available identity data from a single source of truth. An intelligent connection across first-, second-, and third-party data combining addressable media signal, with consumer attributes, and behaviors. This centralized repository of identity data empowers marketers to build smarter audiences, deliver more relevant experiences, and produce more meaningful measurement to continuously refine strategy, execution, and performance.
TransUnion TruEmpower understands the importance of maintaining control and ownership over your data. The IDMP provides access to raw event-level identity data directly in your organization’s data science environment. This identity extract provides the flexibility to commingle household and individual identity with additional data sources to uncover deeper insights and discover new opportunities.
Integrations
Company Information
TransUnion
Founded: 1968
United States
www.transunion.com
Videos and Screen Captures
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
Learn more
Salesforce Audience Studio
Formerly Salesforce DMP, Audience Studio can help you gain deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint with a powerful data management platform. Combine all of your data from any source to deliver more personalized marketing experiences. Unleash the power of the only DMP that captures, stores, and unifies data that goes beyond advertising. Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Use a powerful device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment. Unify disparate data sources to get a deeper understanding of your target audience. Respond to new data signals and sources to identify new audiences. Use AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences.
Learn more
IRI Voracity
Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it.
Only in Voracity can you:
1) CLASSIFY, profile and diagram enterprise data sources
2) Speed or LEAVE legacy sort and ETL tools
3) MIGRATE data to modernize and WRANGLE data to analyze
4) FIND PII everywhere and consistently MASK it for referential integrity
5) Score re-ID risk and ANONYMIZE quasi-identifiers
6) Create and manage DB subsets or intelligently synthesize TEST data
7) Package, protect and provision BIG data
8) Validate, scrub, enrich and unify data to improve its QUALITY
9) Manage metadata and MASTER data.
Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data
Learn more
IHS Markit EDM
EDM is a data management platform for acquiring, validating and distributing trade, operational, risk, financial and customer data. It creates a single version of the truth in a consistent, transparent and fully audited environment. Firms benefit from greater control, ongoing compliance and transparency of their data. Financial services: See how we deliver data management and data warehousing in an end-to-end solution. Data governance: Create a single version of the truth, data stewardship of data assets and a transparent audit trail. Data quality:Use data that is validated, enriched and reconciled across multiple sources, reducing operational risk. Greater transparency: Benefit from data lineage that provides look-through hierarchy and side-by-side source comparisons. Seamless integration: Eliminate internal and external data silos and consolidate legacy applications and systems.
Learn more
You Might Also Like
HubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers.
Product Details
Platforms Supported
SaaS
Training
Documentation
Support
Online