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We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.

Connecting brands to 11000 athletes for authentic, data-driven digital marketing campaigns. From sports influencer posts to in-person appearances, there’s an option for every marketing budget. We track everything from engagement to brand goals to ensure a positive ROI. Our proprietary AI technology pairs brands with athletes based on goals, audiences, and other campaign factors. Use the most comprehensive search tool in the business to find the athlete who will deliver on all your goals. This is the quickest, most efficient, and easiest way to find out who is interested in partnering with your brand. Advertise your brand to all our athletes, teams, and events and have them apply to your brand campaign, including them, answering custom questions that are relevant for you to make a decision. This is the quickest, most efficient, and easiest way to find out who is interested in partnering with your brand.