Audience

Companies and brands that want to advertise on TikTok

About TikTok Ads

Achieve your business goals with TikTok Ads Manager, part of TikTok for Business: share your brand’s story, unleash your creativity with a range of solutions and monitor your campaign’s performance. Our Business Help Center takes you through the step-by-step process of setting up your TikTok Ads Manager account and starting your first campaign. It covers everything from creating a login to publishing an ad to measuring performance. If you're ready to start sharing your ads on TikTok, you'll need to create a TikTok Ads Manager account. Creating an account is a three-step process that involves creating an account, completing your account setup, and passing the account review. TikTok Ads Manager gives you the option to choose from our family of apps for delivering your ads. The specific location and format of how your ad is shown is called placements.

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Integrations

API:
Yes, TikTok Ads offers API access
See Integrations

Ratings/Reviews - 2 User Reviews

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 3.5 / 5
support 3.0 / 5
More Reviews Write a Review

Company Information

ByteDance
Founded: 2012
China
www.tiktok.com/business/en-US

Videos and Screen Captures

TikTok Ads Screenshot 1
TikTok Ads Screenshot 1
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Product Details

Platforms Supported
Cloud
iPhone
iPad
Android
Training
Documentation
Support
Phone Support
Online

TikTok Ads Frequently Asked Questions

Q: What kinds of users and organization types does TikTok Ads work with?
Q: What languages does TikTok Ads support in their product?
Q: What kind of support options does TikTok Ads offer?
Q: What other applications or services does TikTok Ads integrate with?
Q: Does TikTok Ads have an API?
Q: Does TikTok Ads have a mobile app?
Q: What type of training does TikTok Ads provide?

TikTok Ads Product Features

Social Media Advertising

Ad Creation
Ad Buying
Reporting / Analytics
Campaign Management
Digital Asset Management
Bulk Advertising
Roles / Permissions
Collaboration Tools
Comment / Reply Moderation
Retargeting

TikTok Ads Verified User Reviews

Write a Review
  • Enola I.
    Travel Agent
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "More suitable for brands that creators"

    Posted 2024-10-22

    Pros: Analytic-wise and segmentation wise, its incredible. I've got so many valuable insights from it, it almost made me sure it costs its money.

    Cons: Not a budget friendly. Not for smaller companies, and not for creators.

    Overall: Overall I think this product wasn't for me, but the data about my audience is much more insightful than from usual analytics.

    Read More...
  • A TikTok Ads User
    Consultant
    Used the software for: 1-2 Years
    Frequency of Use: Monthly
    User Role: User
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Suitable for analytical insight into the audience"

    Posted 2024-03-01

    Pros: It gives good insight for the younger audience, but mostly analytic-vise. The whole cost situation is okay for more prominent companies, but my smaller clients usually think twice before using it.

    Cons: Hard to say if is it cost effective as other, older channels for the ads. Not so easy for older advertisers like me.

    Overall: It is worth trying; success depends on a particular niche and topic. If your audience is younger or shows banner blindness in other ad formats, it can be your best shot.

    Read More...
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