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To fully understand master data management (MDM), we must first define and explain master data and differentiate between it and master data management. Master data is the critical business information that supports and classifies the transactional and analytical data of an enterprise. It may also be referred to as “enterprise data” or “metadata,” and often includes application-specific metadata, alternative business perspectives, corporate dimensions, reference data, and master data assets. Examples of enterprise data include chart of accounts, organization or cost-center structures, market segments, product categories, and more. Master data management (MDM) does exactly what the name implies—manages master data. MDM is the combination of applications and technologies that consolidates, cleanses, and augments this master data and synchronizes it with applications, business processes, and analytical tools.

Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it. Only in Voracity can you: 1) CLASSIFY, profile and diagram enterprise data sources 2) Speed or LEAVE legacy sort and ETL tools 3) MIGRATE data to modernize and WRANGLE data to analyze 4) FIND PII everywhere and consistently MASK it for referential integrity 5) Score re-ID risk and ANONYMIZE quasi-identifiers 6) Create and manage DB subsets or intelligently synthesize TEST data 7) Package, protect and provision BIG data 8) Validate, scrub, enrich and unify data to improve its QUALITY 9) Manage metadata and MASTER data. Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data