Audience

Marketing, analytics, and business strategy teams needing a tool to run reliable in-market tests to measure campaign and business initiative effectiveness quickly and at scale

About SynTest

SynTest is a cloud-based automated “Test and Learn” platform that helps organizations design, launch, and analyze in-market tests for marketing, advertising, and broader business strategies with speed, scale, and rigor. It enables users to build and execute experiments such as geo-tests for advertising effectiveness, new product tests, in-store pricing and promotion tests, and creative audience evaluations using guided, no-code workflows that go from data to decisions quickly. It applies the Nobel-recognized Synthetic Control methodology, which is designed to cope with noisy real-world test environments where ideal control groups are hard to find, and traditional methods are limited, allowing more accurate measurement of impact and performance even with imperfect data. SynTest’s automated approach accelerates test setup and execution, integrates real-world signals into experiment design, and delivers actionable insights to inform marketing and business decisions.

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Company Information

C5i
Founded: 2001
United States
www.c5i.ai/syntest/

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Product Details

Platforms Supported
Cloud
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Live Online
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