Swetrix

GoodMetrics is a web analytics platform that makes it easy to see where your traffic comes from, what drives conversions, and which content performs best — all in a privacy-friendly way. We brought back everything people loved about Universal Analytics, but rebuilt it for a privacy-first world. No confusing reports, no data delays, no cookie consent banners. Your dashboard shows the metrics that matter right out of the box — traffic sources, top pages, conversions, and campaign performance. Filters persist across all reports, so you can segment your data once and explore freely. GoodMetrics tracks the full customer journey, including the original landing page that brought someone to your site — even if they return through a different channel later. Cookieless tracking means full GDPR compliance with no consent popups. Your data updates within minutes, not hours. And we process every event — no sampling, no approximations.

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.