Startilla

Value Viewpoint is a value‑centric engagement platform that automates business case generation, ROI storytelling, and benchmark‑driven outreach across the entire sales cycle. Sales reps can instantly produce personalized, one‑page executive reports tailored to prospect pain points, boosting response rates by up to 400% and shortening sales cycles by an average of 60%, then seamlessly convert these mini‑cases into full collaborative value assessments with customers. Through a simple three‑step workflow of data ingestion, AI‑powered ROI modeling, and executive report creation, the platform supports industry research, benchmark analysis, financial modeling, hypothesis‑driven discovery, business process management, and graphic‑rich report design within a single interface. Six core capabilities accelerate conversion, build trust with data‑driven insights, increase deal sizes by illustrating alternative solution costs, and differentiate offerings via unique value propositions.

​Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. ​