Audience
Communication, press, and marketing teams, agencies, and anyone tracking a brand, competitor, person, product, topic, or event in Brazilian media.
About Sonda Radar
Sonda Radar is a web-based media-monitoring and press-clipping platform that tracks terms such as brands, companies, people, products, competitors, topics, and events. It monitors national, regional, and specialist press, public-sector sources, market materials, news video and audio, and public social profiles. When a term appears, users receive an alert with the source, date, headline placement, tone, and angle. Radar records mentions over time, flags spikes, and lets users review histories, compare periods, and explore related terms and sources. It also separates verifiable claims in publications and checks them against public evidence, providing a score and supporting references. Use cases include reputation and crisis response, campaign and competitor tracking, press relations, legal and compliance review, research, and executive reporting. Monitoring is configured around terms and sources relevant to each customer.
