SoMe Index

About SoMe Index

Introducing SoMe Index. The only way to benchmark and compare publisher performance. SoMe Index is an alternative way of tracking publisher performance. Traditionally such performance measuring has been based on sample data and estimation. SoMe Index takes real, accurate social engagement data around articles and posts made by publishers. Engagement correlates strongly with traffic data, so we believe that SoMe Index is the most accurate way available to compare publishers. All visible engagement across the main social platforms. Likes, Comments, Shares on the publisher’s Facebook post, as well as all activity happening around a story unrelated to the publisher’s Facebook post (they may not even have made a Facebook post!). We look at 4 platforms, but the biggest player here is of course Facebook, the mainstream platform. Facebook drives more traffic to news sites than anyone else, even Google. Publishers can use it to give a quick and clear view of the media landscape.