Audience
Companies searching for a solution to manage and improve their operations
About Sighted
In late 2019, Marshall Golub, Co-founder of Sighted, was searching the web for a specific product for his elderly dog. Much to his disappointment, there were no relevant results returned. He began to wonder just how many people are searching for products which have little to no information available online. What he discovered was that millions of searches go unanswered everyday. This began a 2-year journey into research and the development of over 100 consumer-product-focused website properties. During this time, we discovered two main factors which determine the amount of targeted search traffic that can be generated; page speed, and content built around these under-served consumer search queries. The result has been impressive, to say the least. Sighted’s proprietary technology finds, analyzes, and filters poorly-served search queries. We then monetize these searches by answering them in insightful articles, along with relevant ads, published on our website properties.