84.51°
Unleash your brand’s full potential. By applying our cutting edge data science and predictive analytics to an unparalleled data set, we engage customers at every point of their path to purchase – so you can meet shoppers where they are with what they need. By leveraging data from nearly 1 of 2 households in the U.S., we attain a deep understanding of consumer and purchase behavior, both in-store and online. We help you find the connections that inspire consumption and build brand loyalty along the path to purchase. We provide solutions at every stage of your shopper’s journey, creating a repeatable infinite loop of engagement with consumers that grows in precision and delivers a greater return on your investment. Leverage our breakthrough analytics solution, 84.51° Stratum and custom research & analytics to understand the shoppers’ path to purchase. Our unparalleled business knowledge and customer intelligence empower our clients to deliver comprehensive strategies.
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Checkout51
Checkout 51 enables brands to deploy digital coupon and cash-back campaigns by reaching millions of members via mobile app, website, and web extensions. Brands can use smart segmentation to tailor incentives in real time based on consumer behavior (trial, loyalty, repeat, and recovery). With mobile and web presence, they meet consumers where they are. The platform offers tracking and reporting capabilities so brands can gain a rich understanding of purchase behavior, measure campaign performance against household penetration, trial and repeat metrics, and optimize their strategy. On the consumer side, members browse offers, shop in-store, upload receipts or link loyalty cards for verification, and earn cash-back. The pay-for-performance model means brands only pay when a member redeems an offer. Shopping-trip analytics, basket-data segmentation, and direct-to-consumer feedback are available for deeper insights.
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Snipp
Our modular customer acquisition, engagement and retention platform enables multichannel brands across industries to implement omnichannel, objectives-led, ROI-driven, data-rich programs. Brands can run simple one-off reward-based promotions to ongoing loyalty programs and periodic rebate marketing programs, all from a single technology vendor. Create instant win games, sweepstakes GWP, and social media campaigns for consumers to win big while having fun. Setup, legal and fulfillment too. Modular customer loyalty platform to Build lifelong loyalty by rewarding consumers for purchase and non-purchase behavior to encourage deeper engagement. Capture and make sense of complex consumer behavior and purchase patterns. Turn this invaluable information into actionable insights to improve personalization and engagement. Rebates are streamlined through digital receipts processing. Flexible, efficient, easy-to-use, scalable, and secure.
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Odore
Efficiently manage lead generation across numerous platforms in one central hub, collect valuable first-party data, track clear ROI with Odore attribution, and influence purchase decisions using targeted content at the point of sale. Harness campaign and customer data to enhance basket size, stimulate cross-category growth, and boost customer LTV, while personalizing content for each customer to encourage repeat purchases. Engage in organic marketing strategies, fostering brand advocacy through loyalty programs and referrals. Minimize churn with well-timed, relevant communication tailored to customer behaviors and intentions. Seize high-intent customers and maximize opportunities through timely offers for win-backs, abandoned carts, and on-site triggers. Maintain brand prominence by delivering the right content, effectively outshining competitors' initiatives.
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