NielsenIQ Omnishopper
Changing habits take consumers from brick-and-mortar browsing to online purchasing and back to stores for curbside pickup. Increase your wallet share by clearly seeing and fully understanding movements across categories, brands, and retailers. Today’s shopper moves more fluidly across retailers and channels, making it ever more challenging to see the full landscape and how to prioritize opportunities. Through NielsenIQ Omnishopper, your business can follow shopper behavior and understand evolving consumer habits, enabling you to develop data-backed plans and tailor-made strategies unique to your customers. With a comprehensive view of the shopper journey and detailed brand, category, and product details you can easily identify new growth opportunities. Our panels use the most rigorous validation and robust requirements in the market, so you know the data reveals behavioral trends and not random fluctuation.
Learn more
RetailFlux
RetailFlux people counting software offers both the lowest cost solution and the most sophisticated analytic technology in the market. RetailFlux people counting solutions are based on our property Artificial Intelligence (AI) technology, called FluxVision. Our FluxVision based counting solution provides best-in-class data quality with the lowest implementation cost possible thanks to its AI core. That is, regular CCTV cameras are transformed into the World’s most accurate and versatile counter devices with the help of our unique AI software platform. The exclusive features brought by RetailFlux people counters include staff exclusion, occupancy and shopping time metrics.
Shopper footfall and conversion reports have become the most important metric in 21th century brick-and-mortar retail management tasks. Visitor counting numbers combined with sales figures reflect the most basic and beneficial KPI, namely conversion rate, in order to evaluate the performance of stores.
Learn more
Fullscreen Retail Analytics
Built on cutting-edge modern technologies, and with a highly scalable architecture, Fullscreen Retail Analytics transforms the raw location data into beautiful and meaningful insights. Using Wi-Fi infrastructure, indoor location, and device detection to create real-time analytics Fullscreen Retail Analytics allows you to count, track and understand visitors’ behavior and shopper patterns. The platform is delivered in a SaaS model, cloud-based or, deployable in the client’s infrastructure, using a decentralized architecture, based on one central hub that distributes the data, and independent and scalable nodes, one for each location. Implementation of integrated web and mobile platforms, starting from shopping and loyalty mobile applications that smooth omnichannel in-store and online experiences, continuing with B2B sales and distribution platforms, and finalizing with retail analytics technologies that deliver complex analysis and valuable reports.
Learn more
StayinFront Video Analysis
StayinFront Digital provides consistent and highly accurate shopper and customer services analytics that enable retailers to better understand how the different initiatives within the physical outlet impact behavior, customer experience and operational efficiencies – without a breach of privacy laws. In-store analytics of foot traffic, queue time and customer movement provide in-depth, reliable and timely insight into how shoppers are responding to specific store layout, merchandising, staffing, marketing and promotions. Real-time alerts, triggered by shopper analytics, can be pushed out to managers or staff so that they can react to specific issues or opportunities as they arise. StayinFront coverts shopper foot traffic, movement and shopper behavior into colorful, easy-to-understand dashboards and KPIs. Track how many people pass, enter or exit your store. Understand how long customers dwell at end caps and display walls and tables.
Learn more