Frazer Auto Dealer Software
Frazer provides full-featured dealer management software to independent car dealers throughout the United States. Frazer's goals have always been simple– to provide dealers with a high-quality, easy-to-use Dealer Management System, at an affordable price, while ensuring that a friendly, knowledgeable support staff is there to back it up. Request a free trial to see what everyone in the auto industry is talking about.
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CDK Global
CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between.
Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform.
Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs.
With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.
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Atlas DX
Atlas DX is a cloud-based platform that powers Affinitiv's sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty, accelerating performance for OEMs and dealers. Atlas DX enables our clients to drive engagement using hyper-personalized messaging online, offline, and in-person based on Affinitiv's proprietary 360-degree view of auto consumers and their vehicles. This seamless, integrated experience enables dealers to use the same platform to market to consumers via their preferred media channel and then schedule a service appointment directly from the marketing communication. Atlas DX ensures marketing efforts are being optimized for dealers and OEMs, enhancing the overall consumer experience. Deliver consistent, unified, and innovative messages to the right consumer based on demographic, behavioral, and psychographic data.
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Autotrader
Autotrader B2B is a suite of digital marketing, retailing, advertising, and analytics solutions for automotive dealerships designed to help dealers connect their inventory with in-market car buyers, capture high-quality leads, and close more sales on Autotrader and partner sites like Kelley Blue Book. It offers tailored Franchise and Independent dealer solutions, including listings packages that put new, used, and specialty vehicles in front of motivated shoppers with flexible exposure options, enhanced merchandising tools, and real-time performance analytics so dealers can optimize which vehicles draw the most interest. Its digital retailing tools enable shoppers to start the buying process online by estimating payments, valuing trade-ins, and applying for financing from any device, helping dealers move deals forward before in-store visits. Distance retailing features allow dealers to reach buyers beyond their local market by highlighting delivery and virtual selling options.
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