Sonar Analytics
Sonar analytics is an automated digital conversation Intelligence application focused on capturing and analyzing sentiment, trends and industry content. Gather, sort and uncover valuable insights in the social and digital media clutter over various channels from enabling you to paint a complete and concise picture of where you stand in near real-time. Make better and calculated decisions with right and complete data. Sonar Analytics is packed with features that helps generate concise marketing intelligence derived from the social and digital media content, covering key platforms such as Twitter, Facebook, Instagram, YouTube, Marketplaces and open websites in general. Discover what's going on in your industry at any given time with functionality such as sentiment analysis, trend discovery, key profile identification and automated insight reports.
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Sorrel AI
Sorrel AI is an advanced customer-insights platform that uses AI to collect and analyze large volumes of online reviews and feedback, then generates a detailed profile of a brand, its products, and how it stacks up against competitors. It automates the labour-intensive process of review mining by crawling consumer review sites, processing sentiment and themes, and delivering actionable business-intelligence dashboards tailored for consumer-facing companies, investors, and consultants. The platform highlights key strengths and weaknesses of the business, identifies market positioning opportunities, and alerts users to changing consumer sentiment or competitor shifts. Built to process “immense amounts of customer and competitor review data at pace”, it surfaces enterprise-grade insight which would be impractical to compile manually. The system is especially focused on segments such as hospitality, retail, leisure, and insurance, where consumer feedback drives reputation and value.
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Google Cloud Natural Language API
Get insightful text analysis with machine learning that extracts, analyzes, and stores text. Train high-quality machine learning custom models without a single line of code with AutoML. Apply natural language understanding (NLU) to apps with Natural Language API. Use entity analysis to find and label fields within a document, including emails, chat, and social media, and then sentiment analysis to understand customer opinions to find actionable product and UX insights. Natural Language with speech-to-text API extracts insights from audio. Vision API adds optical character recognition (OCR) for scanned docs. Translation API understands sentiments in multiple languages. Use custom entity extraction to identify domain-specific entities within documents, many of which don’t appear in standard language models, without having to spend time or money on manual analysis. Train your own high-quality machine learning custom models to classify, extract, and detect sentiment.
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BrandBastion
BrandBastion takes action to help you listen and respond better on social media. Whether it’s more sales or brand equity, the key to success is understanding what your audience cares about, and taking the right actions, at the right time. Harmful comments, from spam to discrimination and brand attacks, are removed according to your custom brand moderation guidelines. Alerts are sent when something needs urgent attention, such as when negative sentiment spikes or there’s a report of an unusual event. BrandBastion’s social media engagement analysis allows you to audit your current ads or organic posts to discover: Harmful comments and threats you are receiving, from spam to discrimination, brand attacks, and competitor promotions. Opportunities to engage with questions, complaints, and reviews. Potentially urgent situations, from technical issues to negative sentiment due to poor perception. Tips and recommendations for optimization.
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