SellerMetrics

Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.

AdLabs is an Amazon PPC optimization platform designed to help brands and agencies improve advertising performance and profitability. The software uses a hybrid bid management approach that combines automation with manual control to optimize campaigns more effectively. By analyzing large volumes of advertising data, AdLabs automatically adjusts bids and reallocates budgets to the best-performing placements. The platform enables advertisers to make thousands of campaign optimizations in seconds while maintaining full strategic control. Its advanced algorithms support accurate bidding decisions while allowing marketers to incorporate their own insights and campaign goals. AdLabs also provides training and support to help teams improve their Amazon advertising strategies. Overall, the platform helps sellers increase sales, improve return on ad spend, and manage Amazon PPC campaigns more efficiently.