Audience

Every company that needs a customer data foundation

About Segment

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Pricing

Starting Price:
$120 per month
Free Version:
Free Version available.
Free Trial:
Free Trial available.
View Pricing Plans

Integrations

API:
Yes, Segment offers API access
See Integrations

Ratings/Reviews - 2 User Reviews

Overall 4.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 4.0 / 5
More Reviews Write a Review

Company Information

Twilio Inc.
Founded: 2011
worldwide
segment.com

Videos and Screen Captures

Play Video Segment Screenshot 1 Segment Screenshot 2

Product Details

Platforms Supported
SaaS
iPhone
iPad
Android
Training
Documentation
Support
Phone Support
Online

Segment Frequently Asked Questions

Q: What kinds of users and organization types does Segment work with?
Q: What languages does Segment support in their product?
Q: What kind of support options does Segment offer?
Q: What other applications or services does Segment integrate with?
Q: Does Segment have an API?
Q: Does Segment have a mobile app?
Q: What type of training does Segment provide?
Q: Does Segment offer a free trial?
Q: How much does Segment cost?

Segment Product Features

Account Based Marketing

Campaign Personalization
Customer Segmentation
Engagement Monitoring
Target Account Identification
Analytics
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools

Consent Management Platforms

CCPA Compliance
GDPR Compliance
IAB Compliance
Cookie Crawling
Fingerprinting
Subdomains Compatibility
Design/Branding Customization
Responsive Design
Reporting / Analytics
Automatic Cookie-Blocking
CMS Integration
Tag Manager Integration
Additional Users / Permissions
Whitelabel Solution

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Roles Management
Email Management
Deletion Management
Policy Management
Process Management
Access Control
Data Profiling
Data Discovery
Storage Management
Data Mapping

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Privacy Management

Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification
GDPR Compliance
CCPA Compliance

Data Quality

Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Address Validation
Metadata Management

Master Data Management

Data Governance
Data Masking
Data Source Integrations
Match & Merge
Multi-Domain
Process Management
Relationship Mapping
Hierarchy Management
Metadata Management
Visualization

Personalization

Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
A/B Testing
Abandoned Cart Saver
Content Analytics

Product Analytics

Automatic Data Capture
Real-Time Data Analysis
User Segmentation
Attribution
Customer Journey Analytics
Touchpoint Analytics
Product Engagement Scoring
Data History Retention
Churn Reporting
Data Export
Data Labeling
Customer Feedback Collection
Customer Guidance

eCommerce

Order Management
Customer Accounts
Loyalty Program
Catalog Management
Promotions Management
Returns Management
Channel Management
Multi-Store Management
Email Marketing
Inventory Management
Shopping Cart
Product Configurator
SEO Management
Templates
Kitting
Mobile Access
Data Security
Reviews Management
CRM

Segment Additional Categories

Segment Reviews

Write a Review
  • Ayush G.
    C Parts Expert
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Twilio Segment review"

    Posted 2024-01-30

    Pros: Intuitive UI & workflows for managing data pipelines. Prebuilt integration with hundreds of apps & platform. Consolidates customer data from diverse sources into unifies profiles.

    Cons: The major con about Twilio Segment is its complex pricing plans makes it expensive to use it on a scale.

    Overall: Segment provides a reliable foundation for centralized customer data across tools. But leveraging data insights requires some additional investments in analytics.

    Read More...
  • Sakshi S.
    Inside Sales Representative
    Used the software for: 1-2 Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Unifying customer data for Seamless engagement"

    Posted 2024-01-23

    Pros: Twilio Segment serves as a powerful customer data platform, allowing businesses to consolidate & manage customer data from various sources, creating unified for enhanced understanding.

    Cons: The pricing model may vary based on the usage & businesses need to carefully assess their data processing & storage requirements to manage cost effectively.

    Overall: Twilio Segment stands as a valuable solution for businesses aiming to centralize customer data & orchestrate personalized engagement across multiples channels.

    Read More...
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