
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Learn more
Fathom is an AI notetaking platform that records, transcribes, summarizes, and organizes meetings so users can stay focused on the conversation. The platform supports bot-based and bot-free capture, giving individuals and teams flexible ways to capture meeting notes. Fathom provides accurate transcripts, instant summaries, action items, follow-up details, and searchable meeting history. Users can ask questions across meetings, monitor key topics, and turn conversations into next steps for sales, customer success, marketing, and internal teams. Fathom integrates with tools such as Google Meet, Zoom, Microsoft Teams, Gmail, Slack, Salesforce, HubSpot, Notion, Asana, ChatGPT, Claude, Zapier, and public API or MCP workflows. Built for teams and individuals, Fathom helps reduce meeting admin, improve follow-through, and keep important decisions visible.
Learn more
Merlin AI
Whether you're a student, copywriter, marketer, software engineer or someone who loves to write or ask, Merlin AI is the perfect tool for you!
Merlin also shows responses from ChatGPT alongside Google, Bing, DuckDuckGo, Baidu and other search engines. With just a Cmd+M, Merlin makes it easy for you to access the ChatGPT app on any website. Freemium Chrome extension to make your life easier. An all-in-one app where you will get features like:
1. Access GPT-4 for Free
2. Access AI Chatbot everywhere
3. Summarize or Chat with PDF, PPT, or DOC
4. Unlimited ChatGPT for Google Search
5. Youtube Summary with AI Chatbot
6. Grow your Social Media using ChatGPT on LinkedIn & Twitter
7. Write faster and smarter emails on Gmail
8. ChatGPT with live web Access
9. Blog Summary with AI Chatbot
10. Translate ChatGPT response in Multiple languages
Learn more