Audience
Shopper marketers searching for a cloud-based retail execution software that helps transform processes into performance
About SHOPT
While trade promotion, retail execution and other fundamental CPG functions leverage technology to automate processes and unify insights, shopper marketing fails to modernize. In fact, our 2018 Shopper Marketing Optimization Report found that 78% rank their shopper marketing process efficiency as average or worse. With lack of modernization hindering performance, Shopper Marketing Optimization (SMO) has become critical to CPG revenue growth. Optimize your commercial investments with a collaborative budgeting tool that allows managers to assign budgets to measurable goals, allocate across teams and/or accounts, and track performance through real-time reporting of spending activity, viewable at the customer, brand and category level. Facilitates collaboration by uniting global teams and agencies around a centralized source of truth. Integrates best practices and financial analytics into planning cycles to drive program effectiveness.
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