Audience
Businesses looking for a customer identity and access management solution to turn anonymous visitors into customers
About SAP CIAM
Turn unknown visitors into known, loyal buyers with customer identity and access management (CIAM) software. Reduce friction at the point of registration and deliver trusted, personalized engagements throughout the customer journey. Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties. Offer hassle-free customer experiences with flexible registration and social authentication screens and flows that are customizable for every business case. Safeguard every interaction touchpoint with federated standards and options, such as single-sign on, risk-based, multifactor, and password-less authentication. Personalize experiences by centralizing profile data in an indexed, dynamic database and enabling bidirectional flows with other customer engagement solutions.