Quantcast

Pros: With Quantcast we can program the buying habits of all our users through our digital marketing system to be able to sell to all interested advertisers of our products. We can also verify the age range and the type of person that visits our website in order to offer the best service and the best product.

Cons: We need to include more details in some Quantcast programming options in order to improve its performance. Sometimes some of the generalizations that it offers us are lacking in data and that makes it very difficult to use the platform.

Overall: With Quantcast we only care about knowing our audience in general and how we can use this data to work on the ads we show in our campaigns. It is the best tool to make data analysis reports and also maintain a graph that shows all the data of our direct competitors.

Pros: We use Quantcast to monitor our organization's website, visits and activity, evaluate our marketing campaigns and collect general prospect information to track their activity and interests in order to better serve and experience them. Their reports are excellent and detailed. It is an efficient solution to improve workflow and obtain data / information about the behavior of your sites and applications in real time.

Cons: The dynamics of measuring to work with audience trends is very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do cross-platform analysis.

Overall: The main benefit comes from the Quantcast reports, as we have been able to get real-time information about visits to our website and apps and the impact of our marketing campaigns, we have been able to devise strategies to better impact the general audience, convert prospects into customers and increase business opportunities. The good attention received from the customer service team has been another benefit.