QualNow

Emble is a user research platform that simplifies the process of creating, sharing, and analysing unmoderated, remote studies. Designed for efficiency, Emble lets you set up tasks, invite participants, and automatically gather insights—all while offering high-quality video playback of participants as they engage with your prototypes, websites, or questions. With AI-driven analysis and seamless functionality, Emble helps you capture authentic user feedback and build products that truly resonate with your audience. The idea for Emble came from firsthand experience with the frustrations of traditional user research. As a former Product Manager, our founder saw how time-consuming and fragmented the process could be—jumping between multiple tools, recruiting participants, conducting sessions, and then spending hours reviewing the results. We knew there had to be a better way, so we built Emble to streamline this process and make it more efficient.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.