Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite.
Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions.
Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media.
How it works:
Map: The agency analyzes target categories and competitor LLM prompts.
Match: Aligns the brand narrative with authoritative outlets.
Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.
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PitchBook
Founded in 2007 and acquired by Morningstar in 2016, PitchBook provides comprehensive data on the private and public markets to help business professionals discover and execute top opportunities. PitchBook’s data and analysis is available through our award-winning software, the PitchBook Platform, as well as our suite of integrated tools, industry news and in-depth reports.
An independent subsidiary of Morningstar, PitchBook is headquartered in Seattle, London, and Singapore with additional offices in New York, San Francisco, and Hong Kong.
What you can do with PitchBook:
- Private market intelligence
- Fundraising
- Sourcing investments
- Due diligence
- Business development
- Networking
- Deal execution
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