Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite.
Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions.
Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media.
How it works:
Map: The agency analyzes target categories and competitor LLM prompts.
Match: Aligns the brand narrative with authoritative outlets.
Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.
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Press Ranger
Press Ranger is an AI-powered media database that makes finding and pitching journalists painless. Massive database of 500,000+ journalists and publishers, pitch directly on Press Ranger (or send emails), and AI tools to create lists, run campaigns, and track results. Enter your company's (or your client's) details, and Press Ranger will automatically create a list of journalists actively writing about companies like yours. Each profile is complete with email addresses, social media profiles, phone numbers, and writing topics. Pitch directly via Press Ranger or send your own emails. Press Ranger's AI creates press releases, pitch emails, and contact lists for every media campaign you want to distribute worldwide. Draft viral media campaigns directly in Press Ranger. Track and optimize your PR efforts with real-time analytics. Pitch directly to a growing list of journalists who source stories directly from Press Ranger.
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