Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Brand24
Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors.
Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers.
This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!
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SocialBook
Finding influencers who deliver results should be simple! Don’t hire influencers that have no influence, use SocialBook.
SocialBook is an extremely powerful, end-to-end influencer marketing management software tool.
With SocialBook you can do the following:
1) Search a real-time database of over 2 million influencers across social media platforms like YouTube, Instagram and Twitch.
2) Track a keyword on social media and see what is trending and the related content.
3) Analyze an influencer's data to find the best ones to work with.
4) Reach out to them easily with email outreach tool.
5) Set up, manage, and track a campaign all in one place.
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Captiv8
Captiv8 connects brands to digital influencers and creators to reach Millennials. Our offerings are the perfect blend of science and art. At the core is our social listening platform, Insights, the intelligence that powers our Marketplace and self-serve platform. We use this data to scientifically match brands to influencers with the highest brand affinity. We go beyond vanity metrics, we identify brand lift and ad recall because we understand what attribution really means to marketers. We find the best influencers for your brand but we don’t stop there, we make sure the end result is authentic and drives results. We like to think of our team as your own personal entourage, handling all the details, from beginning to end.
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