Audience
Ecommerce brands, online retailers, and distributors (B2C and B2B) with growing catalogs, including product, content, and ecommerce teams.
About Lasso
Lasso is a cloud-based product information management (PIM) and digital asset management (DAM) platform for ecommerce teams. It helps teams onboard catalog data from supplier files, feeds, and websites; map incoming fields to product schemas; standardize units; and categorize products. AI-assisted tools fill missing attributes, draft on-brand descriptions, translate content using shared glossaries, and generate or refine images, with sources and confidence scores to support review. Teams can organize products and assets, track completeness, set validation rules, collaborate in real time, and manage roles, permissions, and audit logs. Lasso supports integrations with ecommerce and business platforms, as well as APIs, XML feeds, and MCP. A free plan is available, with paid pricing based on catalog capacity and usage.