Audience
Employee Engagement platform for companies
About ProHabits
Our innovative Planning module allows ProHabits to capture customers’ objectives, key metrics, initiatives, and activities. We then use these data points to create a digital marketing plan for people activation campaigns and relevant touch point management. The Audience module allows ProHabits to segment employees based on relevant attributes provided by our clients including (but not limited to) demographics, performance, location, and job function. As campaigns evolve, employee data is merged with insights to what employees engage with and why in order increase targeting and relevance. The Analytics module will overlay ProHabits data with employee data and key metrics to provide unique insights customizable to the specific objectives of each customer, initiative, and audience. Our performance management framework is inspired by metrics and KPIs used in digital marketing and social media advertising to communicate how your employees are engaging with ProHabits campaigns and why.