Audience
Businesses searching for a solution to improve, manage and optimize their whole customer journey
About Primary Intelligence
Discover the reality behind deal outcomes according to your buyers, and learn how to win more opportunities. Uncover blind spots in your sales experience and processes that only your buyers can see to help you win more. Understand what your competitors are doing to adapt to your market and how you can stay ahead. Identify at-risk accounts and improve customer experience by understanding your clients’ needs and expectations. B2B organizations that study past deals see a drastic increase in win rates, even up to 72%. By studying past deals and diving into your buyer feedback, you’re able to remove bias around why you win and lose and identify actionable insights to help each rep win more. Win-Loss Analysis uncovers sales and marketing insights for your organization and helps create alignment between all customer-centric departments. You can also run specific programs to study how the sales experience impacts a deal outcome, how your buyers perceive competitors in your market.
Pricing
Starting Price:
$45 per month
Free Version:
Free Version available.
Integrations
No integrations listed.
Company Information
Primary Intelligence
United States
www.primary-intel.com/services-solutions/
Videos and Screen Captures
DoubleCheck
DoubleCheck is a team of industry analysts and practitioners from leading research and technology firms. We speak your language and understand how to turn program findings into action. Through a structured, scalable, and effective win/loss program, we enable our clients to improve their win rates by making more informed and impactful decisions grounded by honest and timely buyer feedback. Our clients tell us that we stand out because of our collective experience, flexible program design, high-touch support model, easy-to-consume deliverables, and ability to analyze program findings. The process of learning what factors influence the opportunity outcome and what actions are needed to stay competitive by systematically collecting and analyzing buyer insights. Leverage buyer insights to strengthen product go-to-market strategies and support ongoing product success.
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WON
Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.
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Klue
Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
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Aurora GPS
Aurora GPS helps B2B organizations use win-loss analysis to understand the root causes of success and failure, providing your salespeople the actionable tools they need to quickly close more business. Your sales cycle should not be shrouded in mystery. Yes, you have data from your CRM on deal volume, velocity through the funnel and overall win rates. But why did you win? Why did you lose? Most explanations are simple, one-sentence notes in the deal record. If you want to understand the underlying reasons – and be able to do something about them – you need to dig deeper. Build relationships with both won and lost deals by demonstrating your commitment to improvement. A major medical device company consistently fell behind its competitors getting its device adopted by major healthcare systems. It had success with smaller hospital groups, but it could not meet its revenue and profit goals on the backs of smaller providers.
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Product Details
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SaaS
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