Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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AuthorityTech is the world's first Machine Relations agency, placing brands in the Tier-1 publications that AI engines trust, retrieve, and cite.
Traditional PR was built for humans; AuthorityTech is engineered for the machine. Leveraging an unparalleled network of the top media brands in the world, the agency secures premium media coverage structured so ChatGPT, Perplexity, Gemini, and Google AI Overviews can seamlessly understand a brand, map it to its category, and cite it when buyers ask high-intent questions.
Coined by founder Jaxon Parrott and led in practice by Christian Lehman, Machine Relations unifies GEO, AEO, AI SEO, and PR into a single system for building machine trust through earned media.
How it works:
Map: The agency analyzes target categories and competitor LLM prompts.
Match: Aligns the brand narrative with authoritative outlets.
Place: Secures guaranteed placements via relationship-led outreach rather than cold-pitch volume.
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PressRush
PR software, the land of outdated media lists, clunky user interfaces, complicated reports, and noisy monitoring tools. You've been trying to find something designed for you; software that helps you discover the right people and send them the right message at the right time. The question is: why is it that the tools in this space just help you send more press release spam? And, to be honest, are ridiculously expensive? Maybe you've noticed that your media lists grow stagnant more quickly than before? Journalists switch beats and change jobs, outlets come and go, and your list gets outdated. At your stage, blasting press releases to big old lists of barely relevant people just isn't cutting it anymore. Our mission is to make it ridiculously easy for you to connect with the right journalist, at the right time, with the right message. This means that journalist search, media monitoring, sending pitches, tracking email opens… it's all optimized for media outreach.
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