Audience
Companies searching for a solution to manage and improve their operations
About Predictive Marketing Analytics
Optimize your marketing spend using predictive analytics. Use relevant real-time economic and consumer behavior indicators to grow your business. Our advanced economic and modeling engine allows companies to determine how sales performance would be effected by external factors (economic, environmental or consumer behavior) without the influence of advertising spend or pricing changes. This will give your team a solid baseline to assess marketing effectiveness. Determine if boosts in sales were truly the result of marketing campaigns vs merely changes in economic conditions or consumer sentiment. We use the latest in machine learning and predictive analysis to correlate marketing spend, external conditions, and the resultant performance allowing you to assess which campaigns truly moved the needle. When creating a marketing strategy for this year or next, use our Campaign Simulator to understand the expected future outcome of advertising campaigns.
Integrations
No integrations listed.
Company Information
Prevedere Software
United States
prevedere.com/functions/marketing/
Videos and Screen Captures
Hyllo
Get a clear understanding of how your online digital ad spend is impacting your in-store bottom line. Measure the offline impact of your online marketing campaigns. See how your online marketing campaigns are driving real-world sales. When, where, from whom and how often. Let's get to the point. The data you want is worth a lot more if it makes sense. Take advantage of our complete set of insight metrics, with cross-channel correlation, audience segmentation, and recommendation tools. We ingest data from multiple sources to answer the oldest & most important marketing question - What's the ROI? Say "Hyllo" to measurable, real-world ROI. With Hyllo, CMO's and marketing managers can sleep easy knowing where their ad spend is driving the most real-world sales. Our Predictive Analytics platform is easy to integrate, and delivers accurate metrics based on all your omnichannel data.
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1plusX
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
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NextAtlas
Translate emerging consumer behaviors into actionable strategies for innovation. We make sense of veiled consumer trends and insights through the power of our AI. Nextatlas scouts and analyses the data of industry-specific innovators and early adopters across multiple social-web sources. We apply next-gen AI techniques to automatically extract insights from evolving consumer behaviors, further enhanced by our expert curation. We harness weak signals to predict emerging consumer trends to help you find the next big thing. Nextatlas is a unique, data-centric trend intelligence platform leveraging AI to detect emerging market trends that are statistically likely to become mainstream. So our clients can move quickly to build products, strategies and campaigns that connect profoundly with tomorrow’s consumers. Nextatlas technology can quickly adapt to solve specific business challenges and unearth disruptive opportunities for innovation.
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Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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Product Details
Platforms Supported
SaaS
Training
In Person
Support
Online
Phone Support
Predictive Marketing Analytics Frequently Asked Questions
Predictive Marketing Analytics Product Features
Predictive Analytics
Benchmarking
Demand Forecasting
Modeling & Simulation
AI / Machine Learning
Data Blending
Data Mining
For Education
For Healthcare
Sentiment Analysis