Audience
Advertisers who need a fully automated DIY research platform to ensure quality, an optimal audience and to mine data insights
About PopResearch
PopResearch is a fully automated DIY research platform designed with advertisers' needs in mind. By placing control of the research in the hands of the product, brand and ad development teams, PopResearch allows you to save time, money and deliver more useful results. PopResearch is designed to conduct concept testing, copy testing, brand and advertising tracking, and custom research projects in a tenth of the time and a tenth of the cost. PopResearch utilizes the latest in AI, machine learning, and meta data to ensure your research is of the highest quality, optimally relevant to you and your target audience, and to help you mine data insights. Choose your audience from thousands of attitudinal, demographic and behavioral traits. Create a custom survey specific to your brand, your advertising, your objectives. Design the format of your results to download, print and share. PopResearch lets you tailor your target audience, your survey, and your stimulus to match your objectives.