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EasyKOL is an AI-powered influencer marketing platform designed to help businesses discover, analyze, and collaborate with influencers across major social media platforms. The platform allows users to search for creators on networks such as Instagram, TikTok, YouTube, LinkedIn, and Twitch. EasyKOL provides advanced filters and AI-driven discovery tools to help brands find relevant influencers quickly. Businesses can evaluate creators through detailed analytics, including engagement rates, audience demographics, and performance metrics. The platform also includes fake follower detection to help brands avoid influencers with low-quality or bot audiences. EasyKOL supports influencer outreach by enabling users to send emails and manage communication directly from the platform. By combining discovery, analytics, and outreach tools, EasyKOL simplifies influencer marketing campaign management.

Creally automates the full influencer marketing workflow from creator discovery to closed deals. The platform uses theme-based search to find creators by actual content topics rather than keyword matches, improving relevance and response rates. A personalized Creally Score ranks creators using contextual fit, authenticity, and brand safety, learning from past collaborations to refine future recommendations. Performance Score benchmarking evaluates creators against others in the same niche using metrics like view-to-follower ratios and posting consistency. An AI Agent handles outreach, audience verification, and negotiations automatically, enabling teams to scale partnerships 10x–100x without adding headcount. Filtering options include geography, language, gender, and predicted age group. Negative keyword filtering excludes creators associated with sensitive topics for brand safety.