GumGum
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy and performance.
With in-game ads, brands can harness the power of a diverse and engaged global audience to capture consumer attention.
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Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality, offering solutions that help advertisers and publishers ensure their ads are viewable by real people, in safe and suitable environments, and within the right context. Their services encompass ad fraud detection, brand safety and suitability, contextual targeting, and viewability measurement across various channels, including CTV, video, programmatic, mobile, and digital audio. IAS collaborates with thousands of media partners, technology companies, and social media platforms to drive innovation and create integrated solutions tailored to clients' unique challenges. By providing actionable data and insights, IAS enables brands, agencies, publishers, and platforms to optimize digital ad campaigns, improve media quality, and drive superior results. We act with honesty and integrity, ensuring clients only pay for impactful impressions.
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comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
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Advanced Contextual
Advanced Contextual is a contextual advertising platform that enables brands, publishers, platforms, and data owners to target high-intent customers on the open web and social media without relying on third-party cookies. Advanced Contextual analyzes signals from 3.5 billion content pages across 55,000 publishers, allowing marketers to understand and identify customers based on the content they engage with. Unlike competitors that rely on standard taxonomies, Advanced Contextual creates custom audiences by targeting specific keywords that resonate with buyers, enabling brands to reach high-intent audiences in unexpected and cost-effective places. This approach ensures scalable marketing performance while maintaining consumer privacy.
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